Marketing Website

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Problem:
The old website wasn’t engaging users or driving them to take action. We needed a new design to encourage more interaction and reflect the credibility of the platform.

Approach:
I led the redesign as the sole designer, focusing on:

• Visual Appeal: Professional images and symbolic badges created trust, while the “How It Works” section used illustrations to simplify the process, leading to 31-second engagement and 400 events.
   
• Social Proof: Testimonials were integrated across the site, leading to a 58-second average on the Contact page, with 374 events, showing users were motivated to take action.
   

Outcome:

• While direct traffic came mostly from our fundraising platform, the redesigned site saw total views triple to 1,732, driven by curiosity and organic search.
   
• User actions nearly doubled, with 5,104 events, showing that users were actively engaging with the site, not just visiting it.
   
• The 58-second visits and 374 events on the Contact page indicated that the design successfully encouraged deeper engagement.
   

Why It Worked:
The redesign made the site more engaging and trust-building, encouraging users who were curious about results to explore further. The user-friendly design, paired with powerful testimonials and visual cues, created an experience that motivated action and engagement.